You may not know this, but my first official freelance service back in 2018 was Instagram marketing. To the tune of “Free! In exchange for your feedback + a review if you’d be so inclined”. Don’t worry, I began charging a whole whopping $30/hr sometime after that.
TL;DR Ease on Instagram in 2023 Summary
Trends and changes on Instagram in 2023 are to be expected. But creating your own powerful marketing plan on an ever-changing social platform doesn’t need to be super complicated. I’ll show you how during my hands-on, live with Q&A, Ease on Instagram Workshop. More details at the end of this post.
Instagram Services Since 2018
I hosted an in-person workshop where, surprise!, I discovered panic attacks. Scratched workshops from the list for awhile. Then 2020 scratched workshops from everyone’s list.
The Gram Guide!, was a small group program I created & facilitated. I loved the entire experience of making Instagram an accessible form of marketing for small business owners.
Then, I produced an all-inclusive manual to go along with The Gram Guide audio trainings and titled it Master Instagram Guide. Once printed and bound it was some 70+ pages.
For a season I offered a 5-day virtual workshop, Instagram Made Simple, to continue removing the guesswork from marketing on an ever-evolving social platform.
If you didn’t know, inside of Biz to Brand Academy, I once again share how Instagram can be effectively utilized for small business. There’s an entire Module dedicated just to Instagram!
The Instagram App Changes, My Approach Doesn’t
My tried + true practice has always been to handle the research + educational aspect of Instagram, siphon out the fluff and distractions in order to provide small businesses a chance to understand and apply a marketing practice that generates real opportunity. Instagram Jeopardy, sign me up!
Feeling burned out from the constant attention the app requires of you? Here are 7 Tips for Beating Instagram Burnout.
I’ve Seen It All From Small Businesses on Instagram
Suffice it to say over the last 4+ years I’ve seen it all:
- fads that come and go leaving small biz owners in their virtual confusion dust
- pop-up experts with questionable strategy, ethics, and nevermind… they’ve already moved on to something else
- accounts that go viral for something unrelated who then use those numbers as a stand-in for credibility
On the other hand, there’s an equal exchange of positive experiences* just like these:
- new local business building brand awareness and an engaged community
- new business who book out their services without any paid advertising
- local business landing on national TV with a 1.5k following
- solopreneur raising prices & expanding their team
(*I make no credit claims for these results… but they’re great, aren’t they!?)
Curious how you can incorporate more positive experiences like these into your own results? Ask yourself these questions before your next post!
More Ease On Instagram in 2023. Are You Interested?
It comes as no surprise that one of the first ways I’m extending support to you in 2023 comes back to where it all began. We’re focusing on Ease on Instagram in 2023.
✔️ Taking out the guesswork
✔️ Creating sustainable purpose
✔️ Leveraging new + existing opportunities
✔️ Deciding yes/no on Reels
✔️ Measurable impact, what is it?!
✔️ Creating connections that convert
✔️ Using your own “honey” intrigue
Ongoing Benefits of Instagram in 2023 For Your Business
One of the greatest benefits of Instagram continues to be it’s multi-generational user attraction. Creators are continually working to ensure it’s fate a different one than say, Facebook. As a result, cue the seemingly-never ending changes that make you question if you’ll swear off the app forever.
Don’t Overcomplicate A Powerful Instagram Plan
Before you make any big decisions, let me leave you with this last piece of insight: Though trends and changes are to be expected, implementing a powerful Instagram plan doesn’t have to be super complicated. I’m happy to show you more about what this looks like so you can make strong marketing decisions for the year ahead.
Here’s What You Can Do Next!
Directly below this post you can add your name to my email list so I can offer you direct access to this, and other, small business workshop offerings. If you missed this workshop, don’t worry! When you sign up you’ll have access to all previously provided workshops, so you haven’t actually missed a thing! Any questions can be emailed to me directly at katie@abundantcollabco.com.